Your members are asking AI.
Make sure your brand answers.
SmartCXP AI™ puts your brand inside ChatGPT, Claude and the other AI assistants your members use. They can shop, book, manage their account, and use their points, benefits and partner offers without leaving the conversation.
Book a demoWhy now
AI assistants are the next channel for your brand.
Each prior channel carried your brand to members. This one can find, book, activate and pay in one place.
Members already ask AI about everything
Orders and returns, flights and rooms, upgrades, points and status, plus where to shop, eat and stay and what to do this weekend. Every one of those questions is a chance for your brand and your partners to help. Without a connection to you, the assistant answers without your services, your offers or your member benefits.
Only your brand knows the right answer
The best answer depends on each member's balance, tier, orders, upcoming trips and stays, certificates, recent purchases, enrollments and the cards they hold. A general AI assistant can't see any of that. SmartCXP AI gives it secure, permissioned access, so every answer fits the member asking.
Agentic Loyalty Experiences™
From question to action, inside the conversation.
Members get an answer, then act on it right there: place an order, book or change a reservation, join a partner program, activate an offer, redeem points or make a purchase. They confirm every important step before it happens. Works in ChatGPT, Claude and other leading AI assistants.
Answers made for each member
Ask
Offers, benefits and options matched to the member’s tier and plans, shown as interactive cards they can browse, compare and find on a map.
Your core services, in chat
Shop, book and manage
Search, order, book and change through your own commerce and reservation systems, with the member’s status and benefits applied.
One tap to take action
Earn and redeem
Activate an offer, join a partner program or redeem points with a single confirmation and the member’s consent.
Check out without leaving chat
Pay
Members pay with a saved card or points once they approve, or continue to your own checkout when you prefer.
Note: Each AI assistant sets its own rules for which actions are allowed in its environment. SmartCXP AI adapts every experience to what each assistant supports, and hands members off to your app or website when an action needs to finish there.
AI Forge builds it.
AI Engine operates it.
AI Center manages it.
BUILD IT
SmartCXP AI Forge™
Turn your loyalty program into an AI app without an engineering project.
our team describes the experience in plain language, right inside the AI assistant they already use. AI Forge reads your website and builds a working app: answers for members, shopping, booking and service flows, interactive offer and reward cards, and the guardrails that keep it on brand and on policy.
You try every change live in chat on sample member data before a single real member sees it.
OPERATE IT
SmartCXP AI Engine™
Every answer is current, personal and checked before members see it.
AI Engine runs in your own private SmartCXP Cloud environment. Every assistant your members use draws on the same guardrails and the same knowledge base, so answers always match your current services, benefits, partners, offers and rules.
Your data stays in your environment. SmartCXP is SOC 2 certified and runs on dedicated AWS infrastructure for each customer.
MANAGE IT
SmartCXP AI Center™
See what members ask, what it costs and what to build next.
One dashboard shows how members reach your brand through AI assistants, what each answer costs and where you have no good answer yet.
Reporting respects each assistant’s data access rules and your members’ permissions.
Why not just an MCP server over the program’s APIs?
Your members' questions cross bookings, benefits and partners. Every answer has to draw on all three.
| Capability | Simple MCP server | SmartCXP AI |
|---|---|---|
| Core journeysWhat members can get done | One function per API | Shopping, booking, servicing, loyalty and partners in one experience.Members move from an order or reservation to their benefits to a partner offer in the same conversation. |
| PartnersWho members can earn and redeem with | One brand on one API | Your whole partner networkAdd or swap partners anytime. each question goes to the partners that can answer it. |
| PersonalizationWhether answers fit the member asking | The same answer for every member | Answers built for each memberTier, card, enrollments and consent shape every answer and action. |
| Keeping it currentWhat happens when offers change | Built once. Every update is a developer project | Your team updates it weeklyChanges are made from their own AI assistant. Every version is saved, with rollback. |
| Brand and compliance controlHow you keep answers safe and accurate | A few instructions in a prompt | Governance built inEvery question and answer is checked. Approved answers for sensitive topics, a second approver for key steps and a full activity log. |
| Cost controlWhat you spend on AI | No visibility into AI spend | Know the cost of every answerCommon answers are reused, each question gets the right model and you see cost per quest at your own rates. |
| Partner revenueCredit when members act | No tracking | Every referral is creditTracked links mean members ear their rewards and partners get credit for the sale. |
See how your brand, your partners and your member benefits would work inside an AI assistant.
Book a live demoSecurity and governance
Ready for your security review on day one.
Your members' data, your systems and your program rules stay under your control from the very first conversation.
Your own private environment
Every customer runs on dedicated AWS infrastructure that no other program shares. Your data and your AI app live there and nowhere else.
Works with the systems you already run
Connects to your loyalty platform, member login and partner systems. Nothing to migrate, and they remain your source of truth.
Member data never trains AI models
What your members share stays with your program. It is never used to train any AI model.
Members approve what matters
Before points are redeemed, a purchase is made or an account changes, the member confirms it. Every approved action is logged for your audit trail.
Everything your security team needs
Our SOC 2 Type II report, architecture overview and controls documentation, in one place.