Trust Center

Security and governance for enterprise loyalty programs

SmartCXP AI™ runs inside a private environment dedicated to each client, keeps member data out of model training, and requires member approval before consequential steps.

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SOC 2 Type II

What SOC 2 Type II compliance means for Dfinitiv

The independent examination, conducted by a Certified Public Accountant (CPA) firm, confirms the design and operating effectiveness of Dfinitiv’s controls over time, reinforcing the company’s commitment to protecting enterprise and end-user data at scale.

Security

Safeguards the SmartCXP™ platform and all connected customer ecosystems from unauthorized access or modification.

Availability

Ensures that mission-critical APIs, SDKs, and mobile experiences remain accessible and performant when customers need them.

Confidentiality

Protects customer and partner information, such as affiliate, ad-server, and loyalty data, from unauthorized disclosure.

Why it matters for our customers and partners

Enterprise-grade maturity

Reflects the operational discipline and governance expected by airlines, financial institutions, and global loyalty programs.

Trust and transparency

Dfinitiv’s SOC 2 Type II report provides verifiable assurance that its systems and operations are independently validated for security and reliability.

Enhanced data security

SmartCXP is backed by multi-layered encryption, monitoring, and incident-response capabilities.

Compliance alignment

Simplifies due diligence for enterprise partners who must meet their own regulatory and risk-management standards.

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SmartCXP is the platform brands with loyalty programs use to bring their services, benefits and partner ecosystem to members, in the app, in the browser, on the screens along the journey, and inside AI assistants.

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Agentic Loyalty Experiences and SmartCXP are trademarks of Dfinitiv, Inc.