Help your clients deliver Agentic Loyalty Experiences™ on a platform built for it.

Partners · Consultancies and systems integrators

Brands are asking their advisors how to bring loyalty programs into ChatGPT, Claude and other AI assistants. SmartCXP AI™ gives your team a ready, governed platform to recommend and deliver, so every engagement can focus on the program’s strategy and member experience from day one.

Talk to our partner team See the AI Forge in Action →

Why partner with Dfinitiv

A platform your team can build on

Your consultants use AI Forge to build and refine each client’s AI experience directly, while you keep leading the strategy and the client relationship.

A working app, before the contract

Start with an AI Forge test drive on the client’s own program, then run a proof of concept with their real benefits and partner ecosystem.

Ready for your client’s security review

Each client gets its own dedicated, SOC 2 Type II certified AWS environment. Members approve important actions, and every action is logged for audit.

Three partnership models

Execution partner

Lead integration and rollout with the program’s loyalty platform, member identity, and partner systems, with Dfinitiv on the build.

Advisory partner

Use the maturity model and an AI Forge test drive to shape a client’s agentic loyalty strategy, and bring Dfinitiv into platform evaluations.

Technology partner

Aggregators, affiliate networks, and other supply sources plug in behind the program. The enrichment layer survives a change of supplier.

Who brings what to a client engagement

Clear roles form day one. Dfinitiv provides and runs the platform, and your team leads the client from strategy through rollout.

Area	Dfinitiv brings	The partner brings
The platform	SmartCXP AI™, with AI Forge to build, AI Engine to run, and AI Center to manage	How it fits the client’s architecture and AI roadmap
Security	A dedicated, SOC 2 Type II certified AWS environment for each client	Guidance through the client’s security and procurement review
Integration	Ready-made connectors and hands-on build support	Connecting the client’s loyalty platform, member login and partner systems
Business Results	Ongoing platform operations and a roadmap shaped by client needs	Strategy, business case, rollout, and change management

Become a partner

Talk with the Dfinitiv team about a current client pursuit or a partnership.

Arrange a briefing

Executive and product briefings on SmartCXP AI™ and creating Agentic Loyalty Experiences™.