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Travel · Amadeus · Traveler Behavior · · Written by Joe Fitzgerald

Amadeus Confirms: The Travel Industry Needs a Commerce Experience Layer

A landmark Amadeus study of 9,500 travelers across seven global markets reveals predictable commerce moments throughout every journey. 90% of air travelers experience anxiety during their trip, 81% of family travelers follow predictable airport rituals, and Gen AI usage for travel planning surged 64% YoY. The gap between operational infrastructure and commerce monetization has never been clearer. Amadeus orchestrates operations. SmartCXP™ orchestrates commerce.

Key Data Points

  • 90% of air travelers experience anxiety during their trip, creating commerce intervention moments

  • 81% of family travelers follow predictable airport rituals (36% always eat at the same restaurant, 23% always grab a pre-flight drink)

  • Gen AI usage for travel planning surged 64% YoY, from 11% to 18%, but 25% received outdated information

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SmartCXP is the platform brands with loyalty programs use to bring their services, benefits and partner ecosystem to members, in the app, in the browser, on the screens along the journey, and inside AI assistants.

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