Commerce Media · Non-Retail · Travel · · Written by Joe Fitzgerald
FAQ on Commerce Media: How to Capitalize on Growth Beyond Retail
EMARKETER outlines how the real expansion opportunity lies in non-retail commerce media networks. The report identifies four evaluation criteria for emerging CMNs: data differentiation, journey touchpoints, audience overlap, and measurement capabilities. Only 13% of non-retail commerce media networks qualify as operationally mature.
Key Data Points
US retail media spend will reach $71B in 2026, but 89% of growth goes to Amazon and Walmart
Only 13% of non-retail CMNs have reached operational maturity
Travel networks offer 3.5 hours of attention per traveler per trip